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Top Salesforce MKT-101 New Dumps Sheet & Authoritative TestInsides - Leader in Certification Exam Materials

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MKT-101 Quiz Torrent: Build and Analyze Customer Journeys using Marketing Cloud - MKT-101 Exam Guide & MKT-101 Test Braindumps

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q55-Q60):

NEW QUESTION # 55
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A. Tabs
B. Sender Profile
C. Campaigns

Answer: C

NEW QUESTION # 56
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

A. MobileConnect Demographics
B. Data Designer Attribute Group
C. Profile Attributes.
D. Population in Contact Builder

Answer: A

Explanation:
MobileConnect Demographics is a data source that is supported to personalize SMS messages. MobileConnect Demographics is a system-generated attribute group that contains information about mobile subscribers, such as phone number, locale, status, keyword, and source. This information can be used to insert personalization strings or AMPscript variables into SMS messages. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_demographics.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_personalize_an_sms_message.htm&type=5

NEW QUESTION # 57
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
D. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

Answer: A

NEW QUESTION # 58
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Use Content Builder Send Flow to send the email to the Salesforce Campaign
B. Create a Journey with a Salesforce Data entry source and an Email Activity
C. Create a scheduled Automation with a Query Activity and a Send Email Activity
D. Create a Journey with a Salesforce Campaign entry source and an Email Activity

Answer: D

NEW QUESTION # 59
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Personalization Strings still allow PII to be displayed within an email.
B. Tokenized Sending should be combined with field-level data encryption for additional security.
C. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Answer: A,D

NEW QUESTION # 60
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Dan Lee Dan Lee

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